THE PANTONE HOTEL

Branding, Development, Travel

If you’re gonna go and make the trip to Brussels, the last thing you wanna do is homogenize the experience by staying in some ho-hum chain motel. We say double-down on the uniqueness of it all and wow your eyeballs with a stay at the Pantone Hotel.

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The “world-renowned authority on color,” Pantone has taken its famous color matching system and gone several steps further with this 59-room retreat designed by Michel Penneman and Olivier Hannaert. Seven distinct color palettes are used, from vivid to subdued, with a dramatic focus on contrast. The abundance of white makes each saturated color stand out like a breakdancing lobster. The guest rooms also feature photography by esteemed Belgian photographer Victor Levy. Oh, and we checked: There’s free Wi-Fi!

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